Regional OTT Watch-Time Surge Across Marathi & Bengali Audiences
Hyper-targeted regional video snippet campaigns generating 32M impressions and 280,000 app installs.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
High viewer acquisition cost in regional non-Hindi markets where local broadcast television loyalty is deeply entrenched.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Extracted dramatic 15-second cliffhangers from episodes and targeted viewers on Facebook Watch and YouTube Shorts.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Day 1 Episode Streams | 450k Target | 1.82M | +304% |
| Regional App Installs | 90k Target | 280k | +211% |
Phenomenal regional targeting and storytelling that translated directly into streaming hours.
Content Marketing VP
Zee Entertainment, Zee Regional OTT Spotlight
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