B2B & FinTech HR Tech & Global Payroll

Acquiring 480 US & European Tech Companies Hiring Indian Remote Engineers

Targeting Western tech founders on X and LinkedIn with compliant employer-of-record (EOR) savings calculators.

Efficiency / ROAS 5.8x ROAS
Audience Reach 1.8M
Leads / Actions 480 Global Employers
Total Revenue Impact $2.2M ARR

01 · The Strategic Challenge

Overcoming Market Friction & Unit Economics

Western founders were concerned about Indian employment compliance, tax treaties, and IP assignment contracts.

02 · The Growth Strategy

Precision Media Architecture & Creative Velocity

Created a legal whitepaper and interactive salary benchmark tool comparing Silicon Valley dev costs ($180k) vs elite Indian remote talent ($45k).

Key Execution Pillars

  • Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
  • High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
  • Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
  • Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.

03 · Verified Results

Audited Performance Metrics

Metric Baseline Achieved Net Lift
Global Employer Signups 35 480 +1,271%
Annual Software Revenue $240k $2.2M +816%
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Hussain positioned our Indian EOR software as a strategic margin multiplier for global startups.

Mark Henderson

Co-Founder, TalentFlow HR Tech

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