D2C & Fashion
Sustainable Organic Apparel
Scaling Organic Cotton Basics to ₹25L/Month with Zero Plastic Guarantee
Educating consumers on environmental impact while maintaining competitive customer acquisition costs.
Efficiency / ROAS
3.7x ROAS
Audience Reach
5.4M
Leads / Actions
8,200 Orders
Total Revenue Impact
₹25L/mo
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
High fabric costs required strict margins and an educated consumer willing to pay for sustainability.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Used farm-to-wardrobe transparent video series and cost-per-wear breakdown infographics in carousel ads.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Customer LTV (6-Month) | ₹1,800 | ₹4,600 | +155% |
| First Order ROAS | 1.4x | 3.7x | +164% |
“
We achieved profitability on first-order acquisition while staying true to our ethical mission.
Pooja Hegde
Founder, Saffron Threads Eco-Wear
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