Slashing Customer Acquisition Cost by 48% While Scaling to ₹35L Monthly GMV
Transforming 925 sterling silver jewelry brand through UGC unboxing hooks and catalog sales automation.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
High metal cost and jewelry copycats made generic image ads unprofitable. CPA was hovering above ₹950 per piece.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Deployed macro close-up macro Reels showing metal purity hallmarks, paired with gift-bundle offers and dynamic product catalog retargeting.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Blended ROAS | 1.9x | 4.4x | +131% |
| Customer Acquisition Cost | ₹960 | ₹495 | -48% |
| Repeat Customer Rate | 11% | 29% | +163% |
Digital Berries brought precision to our jewelry ad spend. Every rupee is tracked and profitable.
Siddharth Jain
Founder, Rivaaz Fine Silver
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