1,800+ Enterprise Qualified Leads & 62% Reduction in CPL via Programmatic SEO
Building an institutional pipeline for an enterprise payment automation platform targeting CFOs and Finance Controllers.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
PayNest was burning money on high-cost LinkedIn ads with CPLs exceeding ₹12,000, while their website generated virtually zero organic search traffic.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
We built 140+ programmatic SEO comparison landing pages, launched Account-Based LinkedIn video thought leadership ads, and rebuilt the site with sub-0.5s TTFB.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Qualified Sales Leads | 65/month | 410/month | +530% |
| Cost Per Lead | ₹12,400 | ₹4,700 | -62% |
| Organic Search Traffic | 1,200/mo | 38,500/mo | +3,100% |
His deep understanding of technical SEO and programmatic keyword clustering helped our B2B fintech platform rank #1 for our top 20 transactional keywords.
Vikram Shenoy
VP of Growth, PayNest FinTech Solutions
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