10x ROAS on Black Friday / Cyber Monday Festive Campaign
Executing a high-ticket gifting playbook for full-grain leather bags and wallets across India and the UK.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
Needed massive revenue surge without eroding luxury brand equity through cheap discount coupon codes.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Built a VIP Early-Access vault requiring email/SMS unlock, offering exclusive bespoke monogramming instead of slashing prices.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Festive 5-Day Revenue | ₹6.5L (Last Year) | ₹48.2L | +641% |
| Festive Campaign ROAS | 3.1x | 10.2x | +229% |
A masterclass in maintaining luxury positioning while driving unprecedented sales velocity.
Neil D'Souza
Managing Director, Noir Leather Goods
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