Media & Entertainment
Live Stand-Up & Festivals
Selling Out 12,000 Festival Passes in 48 Hours via Early-Bird WhatsApp Funnels
Exclusive comedian roster reveals and automated WhatsApp ticket reservation queues.
Efficiency / ROAS
7.8x ROAS
Audience Reach
4.2M
Leads / Actions
12,000 Passes Sold
Total Revenue Impact
₹1.1Cr in 48h
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
Last-minute ticket buying behavior in Mumbai causing severe cash flow uncertainty for organizers.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Built a VIP WhatsApp pre-sale waiting list that unlocked 20% early-bird discounts for only 4 hours.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Sell-out Time | 3 Weeks (Historical) | 48 Hours | Record Speed |
| Direct Ticketing Revenue | ₹45L | ₹1.1Cr | +144% |
“
The entire festival sold out before we even printed a single physical poster.
Zeeshan Khan
Festival Producer, Mumbai International Comedy Fest
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