Slashing Days Sales Outstanding (DSO) by 18 Days for 450 Mid-Market Manufacturers
Targeting CFOs with WhatsApp payment reminders and automated bank reconciliation software.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
B2B manufacturing suppliers in India suffer from 90+ day delayed customer payments, causing severe working capital strain.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Ran direct case study video ads detailing how an auto-parts supplier recovered ₹3.2 Crore in overdue receivables in 30 days.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Demo Request Volume | 18/mo | 115/mo | +538% |
| Closed Annual Deals | ₹28L | ₹1.82Cr | +550% |
Digital Berries gave us an enterprise acquisition engine that resonates with CFOs.
Prashant Joshi
Co-Founder, Invoicely Collections AI
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