Filling 6 Dermatologist Clinics to 94% Appointment Capacity at ₹450 CPL
Educational skin treatment breakdown videos, celebrity facial testimonials, and zero-interest EMI financing funnels.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
Patients fear cosmetic procedure mistakes and are hesitant to trust ads without verified doctor credibility.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Featured the lead dermatologists speaking directly to camera addressing common myths about lasers and chemical peels.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| High-Ticket Package Inquiries | 80/mo | 480/mo | +500% |
| Cost per Consultation | ₹1,200 | ₹450 | -62% |
Doctor-led educational video ads built trust before patients even stepped into the clinic.
Dr. Ananya Roy
Chief Dermatologist, GlowSkin Aesthetic Dermatology
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