Acquiring 380,000+ App Installs at ₹28 CPI Across 4 Metro Hubs
Executing a high-velocity app install and first-order acquisition campaign across Mumbai, Pune, Delhi NCR, and Bengaluru.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
Hyperlocal quick-commerce apps face brutal burn. FastBasket needed rapid geographic density in target postal codes while keeping Cost Per Install under ₹35.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Deployed micro-geofenced ad sets tagged with neighborhood landmarks, partnered with 60+ regional food creators for UGC emergencies, and optimized Google UAC app store keywords.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Verified App Installs | 42,000 | 384,000 | +814% |
| Cost Per Install | ₹48 | ₹28 | -41% |
| First Order Conversion | 24% | 41% | +70% |
Working with Hussain was a masterclass in execution speed. We acquired over 380,000 installs with an unmatched CPI.
Rohan Mehta
Growth & Marketing Head, FastBasket Quick-Commerce
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