Generating 2,800 Enterprise Inbound Leads During Q4 GST Filing Season
Search intent capture for high-value tax reconciliation and e-invoicing API integration keywords.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
Spike in seasonal tax software demand required aggressive paid capture without bidding wars inflating CPLs.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Deployed programmatic landing pages targeting 85 specific ERP integrations (SAP, Oracle, Tally, Zoho) for automated e-invoicing.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Inbound Qualified Leads | 420 | 2,840 | +576% |
| Cost Per Lead | ₹3,400 | ₹1,250 | -63% |
Our enterprise sales pipeline was completely overwhelmed with high-intent qualified leads.
Suresh Singhal
Marketing Director, TaxSync Enterprise
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