Onboarding 340 Private Hospitals for 30-Minute Cashless Health Claims
Targeting hospital billing superintendents and medical directors with automated pre-authorization software.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
Conservative hospital administration staff were resistant to replacing manual fax/email insurance authorizations.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Ran localized hospital-by-hospital geofenced video campaigns showing how nearby competing hospitals cut discharge wait times from 4 hours to 30 mins.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Hospital Network Signups | 24 | 340 | +1,316% |
| Monthly Processed Claims | 1,200 | 42,000 | +3,400% |
Our sales team closed more hospital accounts in 6 months than in the previous 3 years combined.
Dr. Rohit Mathur
CEO, ClaimAssure InsurTech
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