Quick-Commerce & Apps
QSR & Quick Beverage
Scaling Flask Tea Delivery in Commercial Tech Parks to 18,000 Flasks/Day
Targeting corporate tech parks in BKC, Powai, and Cyber City with pre-meeting 15-minute kettle deliveries.
Efficiency / ROAS
5.4x ROAS
Audience Reach
2.9M
Leads / Actions
18,000 Flasks/day
Total Revenue Impact
₹32L/mo
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
Maintaining temperature guarantees and building routine habit loops for office teams.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
Geo-fenced mobile ads during 10:30 AM and 3:30 PM tea break windows with single-tap WhatsApp re-ordering.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Repeat Order Cadence | 1.8x/wk | 4.6x/wk | +155% |
| CAC per Corporate Desk | ₹110 | ₹34 | -69% |
“
We became the default morning ritual for corporate tech parks in Mumbai.
Murtaza Ali
Operations Head, Chai On Wheels
Want Similar Scale?
Hussain and the Digital Berries team review unit economics and scale roadmaps for qualified brands.
Book Growth Audit →Ready to Build Your Brand's Growth Story?
Discover how our full-funnel media architecture can unlock profitable scale for your company.