Scaling D2C Luxury Wear from ₹4L to ₹42L/Month at 4.2x Blended ROAS
How Hussain Raniwala and Digital Berries transformed a struggling Mumbai designer label into a national D2C powerhouse in 90 days.
01 · The Strategic Challenge
Overcoming Market Friction & Unit Economics
Aura had exceptional craftsmanship but was stuck at ₹4,00,000 monthly revenue. Previous agencies ran broad interest campaigns delivering a mediocre 1.7x ROAS, burning cash on disconnected creative angles.
02 · The Growth Strategy
Precision Media Architecture & Creative Velocity
1. Creative Overhaul: Replaced studio model photos with raw founder storytelling, customer styling Reels, and micro-creator unboxings. 2. Dynamic Creative Testing: Tested 35 visual hooks weekly to find winning combinations of video hooks and copy angles. 3. Advantage+ Shopping Campaigns (ASC): Rebuilt the Meta account structure around consolidated campaigns with first-party server-side tracking (CAPI). 4. WhatsApp VIP Retention: Engineered automated abandoned cart recovery and early-access drop notifications.
Key Execution Pillars
- Algorithmic bidding consolidation under broad Advantage+ frameworks to allow maximum machine-learning signal discovery.
- High-velocity creative testing deploying 15+ variations weekly across Problem-Agitate-Solve, UGC, and 3D product motion.
- Server-Side Conversions API (CAPI) implementation to bypass browser cookie drop-off and recover 28%+ lost attribution signals.
- Post-click conversion rate optimization (CRO) streamlining landing page load times down to sub-1.2 seconds.
03 · Verified Results
Audited Performance Metrics
| Metric | Baseline | Achieved | Net Lift |
|---|---|---|---|
| Monthly Revenue | ₹4,10,000 | ₹42,80,000 | +944% |
| Blended ROAS | 1.7x | 4.2x | +147% |
| Cost Per Acquisition (CAC) | ₹1,450 | ₹620 | -57% |
| Retention Revenue Share | 4% | 28% | +600% |
Hussain and his team at Digital Berries completely changed our business trajectory. We reached 4.2x blended ROAS and scaled revenue 10-fold.
Aman Singhania
Founder & Managing Director, Aura Luxury Apparel
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