Why We Run 100% Broad Targeting for 8-Figure E-Commerce Accounts

How machine-learning audience expansion outperforms manual interest stacks and lookalikes every single time when paired with targeted creative hooks.\n\n### Core Implementation Guidelines\n- Set clean attribution windows (7-day click, 1-day view).\n- Consolidate ad sets to exit the learning phase within 72 hours.\n- Measure Contribution Margin Dollars weekly to guarantee net cash profitability.