Predictive Customer Lifetime Value (pLTV): Training Models on First-Party Data

Using machine-learning regressions to predict 365-day customer spend within 48 hours of their first purchase, unlocking aggressive ad bids.\n\n### Technological Takeaways\n- Use AI as a velocity multiplier, not a replacement for human taste.\n- Clean first-party data is the fuel for all predictive machine learning.\n- Automate low-leverage repetitive tasks to focus on strategic positioning.