Direct-Response Copywriting for Meta: The PAS-C Formula That Converts

Writing copy for users who scan at 200 words per minute: Problem, Agitation, Solution, and Credibility frameworks designed for thumb-stopping mobile feeds.\n\n### Core Implementation Guidelines\n- Set clean attribution windows (7-day click, 1-day view).\n- Consolidate ad sets to exit the learning phase within 72 hours.\n- Measure Contribution Margin Dollars weekly to guarantee net cash profitability.