Cost Cap & Bid Cap Strategies: Protecting Margins in Volatile Auctions

How to use bid controls during festive peaks (Diwali, Q4, Black Friday) to avoid overpaying for low-intent auction impressions.\n\n### Core Implementation Guidelines\n- Set clean attribution windows (7-day click, 1-day view).\n- Consolidate ad sets to exit the learning phase within 72 hours.\n- Measure Contribution Margin Dollars weekly to guarantee net cash profitability.