Custom Meta Marketing API Scripts: Automating Budget Increases on Profitable Sets

Writing serverless cron scripts that check hourly contribution margins and scale winning ad sets while pausing unprofitable creatives.\n\n### Technological Takeaways\n- Use AI as a velocity multiplier, not a replacement for human taste.\n- Clean first-party data is the fuel for all predictive machine learning.\n- Automate low-leverage repetitive tasks to focus on strategic positioning.